Marketers in the Arena: Founders Edition - Seoul

One-Day Marketing Intensive for Early-Stage Teams

📍 Venue: Seongam Culture Hall, Seoul

📅 Date: September 25, 2025 (Thu)

We’re taking over one of Seoul’s most creative venues on September 25th during Korean Blockchain Week 2025 for a full day of actually useful marketing and GTM sessions. Cut the noise. Just actionable strategies to scale, with direct feedback from founders, operators, marketers, and the Stellar team.

What’s in it for you:

• 🔑 Insights from global and APAC marketing leaders
• 🛠 Marketing playbooks you can put into practice immediately
• 👀 Fresh, honest feedback via a Marketing Roast
• 🌐 Stellar ecosystem connections and resources (including how to get funded)

Program

10:00 – 11:30 AM – Welcome Snacks & Check-In
Kick off the day with casual networking over light food and drinks.

11:30 – 11:45 AM – Opening Remarks: Stablecoin Industry w/ Stellar
Short talk by Lindsay Poss, Stellar Development Foundation.

11:55 – 12:15 PM – Marketing 101: From Korea to the Rest of the World
Talk by Simon Yi, Co-Founder of Myosin.xyz.

12:25 – 1:00 PM – Crypto is Making TradFi Cool Again
Panel: How do you appeal to the masses and institutions?
Moderated by: Sana — Marketing at Keplr
Panelists:
Karen — Head of Marketing at Bit Robot Foundation
James — Head of Marketing at Across
Tom — CMO at RAYLS
Gemma — Korea Community Lead at Mantle

1:00 – 1:30 PM – Networking Lunch
Grab a bite and connect with fellow attendees.

Marketing roasts

Judges

• Dean — CEO @ FortyIQ
• Malena — Head of Product Marketing at Across
• Siannie — Community Marketing Lead @ Espresso
• Amanda — APAC Marketing Manager @ BOB
• Reka — Director of Marketing @ Boundless

1:30 – 2:00 PM – Marketing Roast #1
Open GTM & brand feedback session featuring Logistech.

2:10 – 2:40 PM – Marketing Roast #2
Open GTM & brand feedback session featuring Blend Capital

2:40 – 4:00 PM – Happy Hour & Networking Social
Close out the day with drinks, music, and new connections.